The holiday season is just around the corner, and with it comes the busiest shopping time of the year. Stores and malls all over the country are gearing up for the holiday rush, decorating, devising Black Friday sales and more. But are they doing all they can? According to a recent study, e-commerce and the sale of digital goods is expected to be a big moneymaker this season. If physical stores REALLY want to up the ante for their holiday sales, now is the time to start a online store to complement their physical one.
That’s why we’re here! Online Store Confidential can teach you how to start a online store, how to take advantage of this year’s digital trends, and how to e-commerce right.
According to this study, performed by Elastic Path Software, digital goods specifically are supposed to see a jump in sales this holiday season. Digital goods include music downloads, e-books, games, online credits and virtual gift cards. These are all items that don’t require shipping and are deliverable immediately – perfect for the last-minute shopper or for someone who lives out-of-state.
As part of teaching you how to start a online store, we also recommend offering some sort of digital good of your own. You may not sell products that are downloadable (clothes, physical items), but virtual gift cards are always a great, easy to do option. Virtual gift cards also help build up brand loyalty, allowing customers to share their favorite product or service with a loved one. Virtual gift cards and digital products are a huge part of learning how to e-commerce correctly.
Elastic Path’s study found that of all the people who bought digital products last year, a whopping 30% plan to spend MORE on digital products again this year. The study also found that people that buy digital products tend to have a larger holiday shopping budget than those who just shop in stores. Forty percent have a shopping budget of at least $440. Now those are numbers you can’t afford to ignore!
So if you want to take advantage of this rise in e-commerce and digital product spending, call Online Store Confidential now! We’ll help you learn how to start a online store and how to e-commerce the right way. The holiday season is just around the corner, so get into e-commerce now and start drawing in those Christmas shoppers before it’s too late!